Taylor Swift

2022 - 9 - 24

Post cover — Image courtesy of "Variety"

Is Taylor Swift Playing the 2023 Super Bowl Halftime Show? (Variety)

Taylor Swift fans went into overdrive Thursday speculating that she will be the 2023 Super Bowl Halftime performer — and there are many reasons why it seems ...

[National Football League](https://variety.com/t/national-football-league/) made a strong effort to change the narrative by striking a long-term partnership in 2019 with Jay-Z’s Roc Nation organization on entertainment — including the halftime show. While sources reported that Swift’s deal with Coke prohibited her from playing a Pepsi-sponsored Halftime show, whether or not it did, it would have been awkward. The sponsorship began in 2013 — the same year that Swift launched a long partnership with Pepsi’s decades-long arch-rival Coca-Cola.

Is Taylor Swift playing the Super Bowl halftime show in Arizona? Her ... (AZCentral.com)

Did the NFL just drop a clue that Taylor Swift will play the Apple Music Halftime Show when Super Bowl LVII hits State Farm Stadium in metro Phoenix?

[[email protected]](mailto:[email protected]) or 602-444-4495. [Who should play the halftime show when the 2023 Super Bowl comes to Arizona?](https://www.azcentral.com/story/entertainment/music/2022/02/15/super-bowl-halftime-show-picks-2023-phoenix/6790190001/) To Swift fans, it's the timing of the NFL's announcement. Could Taylor Swift play the Super Bowl 2023 halftime show at State Farm Stadium in Glendale in February? That's what sleuthing Swifties are speculating in reaction to the NFL's announcement at the stroke of midnight East Coast time on Friday that Pepsi had been replaced as the halftime show sponsor by Apple Music just in time for Super Bowl LVII. Is Taylor Swift playing the Super Bowl halftime show in Arizona?

Taylor Swift Super Bowl Halftime Rumors Lead to Conflicting Reports (Sports Illustrated)

Taps microphone—“Are you ready for it?” Sort of? Conflicting reports have emerged about whether or not Taylor Swift will be the Super Bowl LVII halftime ...

Swift was expected to do a global tour for Lover in 2020 before the pandemic disrupted the plan. The Apple Music announcement dropped at midnight, the exact time Swift routinely releases her music and the name of her next album. [Adam Schefter announced](https://twitter.com/AdamSchefter/status/1573160052726419456) Friday that Apple Music would be the official sponsor of football’s biggest game, taking over for Pepsi.

Taylor Swift reportedly set to play first Apple Music-sponsored Super ... (9to5Mac)

Taylor Swift is reportedly set to play the Super Bowl halftime show for the first time in 2023, according to a new report from Variety.

[Apple advertising campaigns](https://9to5mac.com/2016/04/01/taylor-swift-apple-music-ad/), been spotlighted [during “Today at Apple” sessions](https://9to5mac.com/2019/08/22/today-at-apple-music-remix-taylor-swift/), and [released exclusive content on Apple Music](https://9to5mac.com/2015/12/19/1989-world-tour-documentary-movie/). This report comes just 12 hours after it was announced that Apple and the NFL had reached a deal for Apple Music to take over the sponsorship of the Super Bowl halftime show starting next year. One of the most common reasons was that Swift’s upcoming album is called “Midnights,” and the deal between Apple and the NFL was announced at midnight. The report points out that one of the reasons this long-awaited performance is finally happening is [that Apple is taking over](https://9to5mac.com/2022/09/23/apple-nfl-sunday-ticket-super-bowl/) the Super Bowl halftime sponsorship from Pepsi. Apple, however, [quickly conceded](https://9to5mac.com/2015/06/21/apple-will-pay-artists-trial-taylor-swift/) and agreed to pay artists for free-trial streams. Taylor Swift fans quickly started to read the tea leaves when the Apple Music deal was announced overnight.

Is Taylor Swift really headlining the next Super Bowl? Here's what ... (MARCA.com)

After the last Super Bowl Halft Time Show from some of the greatest hip-hop artists in the world took over, the bar was set pretty high for the next act to ...

If this report from People is accurate, Taylor Swift has no Super Bowl plans as of now. The connection is vague but it still made people go crazy over the potential to see Taylor Swift headlining her first Super Bowl. Swift also has an ongoing contract with Coca-Cola, which is why she never performed a Pepsi-sponsored Super Bowl before. The connection lies here: Taylor Swift's upcoming album is releasing on October 1st. [Super Bowl Halft Time Show](https://www.marca.com/en/nfl/2022/09/06/63178fbd22601d45468b4595.html) from some of the [greatest hip-hop artists in the world](https://www.marca.com/en/nfl/super-bowl/2022/02/14/6209ba4e268e3eb8588b45c7.html) took over, the bar was set pretty high for the next act to follow. Apple Music made the announcement they will be the ones who organize the next Super Bowl, they did it at midnight.

Why The Internet Thinks Taylor Swift Will—Or Won't—Perform At The ... (Forbes)

Taylor Swift fans became convinced Friday the superstar was set to headline next year's Super Bowl halftime show following an announcement from Apple Music, ...

[America’s Richest Self-Made Women](https://www.forbes.com/self-made-women/), and No. That’s how much Swift is estimated to be worth as of June, according to Forbes, putting her at No. 48 on Forbes’ list of Swift announced Midnights was coming while accepting an award at the Video Music Awards last month. Since Roc Nation began producing the halftime shows, its headlining performers have nearly exclusively been people of color: Jennifer Lopez and Shakira in 2020, The Weeknd in 2021, and Dr. Blige, Kendrick Lamar and Eminem in February’s celebration of LA rap.