Magnum

“Magnum today is a sometimes-unwieldy group of several dozen members — from photojournalists to fine-art photographers — with many trying to figure out their ...

It is also a very good reminder of how adaptable we have been after all and how despite the challenges, we managed to stay relevant and optimistic for at least the next 75 years. The educational mission of Magnum is, like the Square Print Sale, one of our most important windows to the general audience and one that is vital for us now. At the same time, photography in general has never been so present and so demanded, so this delicate balance of ours is exposed to a very fast rhythm of the industry and one that is constantly changing, but it is all a matter of common sense and balance. It is also a logical move in a world where photography is not a niche anymore, and more people want to be exposed to images and own them. For us, it is an indispensable window and a bridge that guarantees our relevant presence in whatever photography becomes in the future. I guess it is part of the legend, and all the debates are good if they are constructive. I also think that my work, which can be understood as somewhat challenging for the traditional perception of the agency, is also a necessary exercise for the group in order to stay relevant in an industry that is changing very quickly. We are constantly reflecting on ourselves, and that makes us very aware of the changes around us, so there is no stiffness when it comes to adapting to the new challenges and demands. I am very honored and also understand the responsibility not only to be in charge of the agency but also to continue the excellent and challenging work that Olivia has done in the past years. Being the president of Magnum requires a lot of attention, focus, and also time. Quite naturally I became very interested in documenting the world just with the camera, and I became a photojournalist. I am also not by myself in this role, as the structure of Magnum that Olivia designed for the future president is incredibly thoughtful and effective, so she did prepare things very well for the agency to continue easily moving forward.