TV measurement, anonymity-busting identity solutions, immersive campaigns and in-depth partnerships feature in 2023 showcase.
Yahoo unveiled product improvements across its omnichannel platform and proprietary identity solutions in its 2023 Newfront presentation.
Yuzuru Hanyu, Japan's two-time Olympic gold medalist, became a figure who saw the sharpest increase in search queries from last year and claimed the title ...
Dentsu One won at The Drum B2B Awards 2022 in the Best B2B Metaverse Activation category for its work on behalf of Yahoo in the metaverse.
Alliant, the leading data-driven audience company, today announced that it has partnered with Yahoo to support Yahoo ConnectID, the company's cookieless ...
Through this direct integration, advertisers using Yahoo ConnectID can now ingest and activate Alliant's more than 2,000 syndicated audiences for cookieless, ...
Yahoo ConnectID is built on differentiated, deterministic and omnichannel data sets, with scaled, opted-in, direct consumer relationships across mobile, desktop, search and more. “Alliant’s core tenant has been privacy-by-design for more than two decades, so we’re always evaluating solutions that help extend the utility of our audiences while adhering to the highest privacy policy standards,” said JoAnne Monfradi Dunn, President and CEO, Alliant. Through this direct integration, advertisers using Yahoo ConnectID can now ingest and activate Alliant’s more than 2,000 syndicated audiences for cookieless, privacy-compliant targeting.
Malaysian-born actor Lawrence Wong has once again topped the list of male local celebrities most searched for by Yahoo Singapore readers.