France national football team players

2022 - 12 - 19

fifa 2018 -- fifa world cup 2018 fifa 2018 - fifa world cup 2018

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Image courtesy of "Fortune"

Argentina may have taken home the top prize at the World Cup, but ... (Fortune)

France, South Korea and Morocco all walked away with some major international relations kudos.

[The Conversation](https://theconversation.com) under a Creative Commons license. Adding to their position as champions of “benign” soft power, the Japanese national team also [cleaned their changing rooms](https://japantoday.com/category/fifa-world-cup-2022/Japan-World-Cup-team-manners-awesome-as-locker-room-pics-show) after their matches. This was further enhanced with a viral social media post showing [large numbers of supporters dancing](https://variety.com/2022/music/news/world-cup-anthem-gala-freed-from-desire-1235455653/) to a 1996 pop song after Saudi Arabia beat the eventual champions, Argentina. [across the Arab world](https://edition.cnn.com/2022/12/14/football/morocco-fifa-soccer-world-cup-mime-spt-intl/index.html), Morocco having progressed further than any other previous team from the Middle East or North Africa. [pitch with his mother](https://egyptianstreets.com/2022/12/14/why-the-recognition-of-moroccan-players-parents-matters/) after his side’s victory over Portugal was a compelling act of family and togetherness that has resonated with people around the world. In tandem with Kook came the [carmaker Hyundai-Kia](https://dohanews.co/k-pops-bts-world-cup-sponsorships-are-as-much-politics-as-they-are-business/), which has an endorsement deal with BTS and is also a key Fifa sponsor. When he flew to Doha after France had made it to the semifinals, [he met the emir of Qatar](https://www.wionews.com/world/macron-defends-qatar-visit-amid-eu-qatar-corruption-scandal-543272). [persuade Mbappé not to leave PSG](https://www.marca.com/en/football/psg/2022/11/11/636e19cae2704eed1e8b45b6.html) for Real Madrid, such is his importance to France. At full time in the final, he [repeatedly consoled Mbappé](https://www.independent.co.uk/sport/football/world-cup/emmanuel-macron-final-france-argentina-b2247589.html). It’s about shaping global perceptions and attitudes using things like music, fashion, and [sport](https://www.newamerica.org/fellows/events/online-how-soft-is-the-power-of-sport/). One player (arguably the world’s best right now) is instrumental in this: Kylian Mbappé. [foreign policy tool](https://wcfia.harvard.edu/publications/soft-power-means-success-world-politics).

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