Magnum

With brands there's a desire to tell real stories. The idea is not just to work with fashion photographers but with artists and image markers who really ...

Four of the Phenomena roster are working on a collective book project commissioned by a luxury brand. However, she also emphasizes the importance of choosing the right projects. Most of the Phenomena roster shoots in analogue. “With brands there’s a desire to tell real stories,” she explains. “Most agencies are the same,” says founder Sarah Mahini. This month’s launch sees a line up of six of the hottest most zeitgeisty multi disciplinary image making talent of the moment whose diverse backgrounds traverse film, documentary and fine art.