Lunar New Year 2023

The Empire State Building today kicked off celebrations for Lunar New Year with a tower lighting ceremony and music performance; festive pop-up with NYC ...

The $165 million reimagination of the Empire State Building Observatory Experience creates an all-new experience with a dedicated guest entrance, an interactive museum with nine galleries, and a redesigned 102nd Floor Observatory with floor-to-ceiling windows. The journey to the world-famous 86th Floor Observatory, the only 360-degree, open-air observatory with views of New York and beyond, orients visitors for their entire New York City experience and covers everything from the building's iconic history to its current place in pop culture. A dimensional corner photo display now graces the northwest corner of the 86th Floor Observatory deck, with lanterns, blossoms and floral urns in a gold arch. ESB’s iconic Fifth Avenue Lobby windows were unveiled to feature dynamic imagery that celebrate the Chinese zodiac’s Year of the Rabbit, with the animal’s silhouette among colorful landscapes of Chinese lanterns, flowers, and trees, on display until Feb. “Lunar New Year is the perfect time for Chinese visitors to take in New York City’s best views and discover our reimagined Observatory Experience and its immersive exhibits as they celebrate this joyous holiday.” The ceremony concluded with a traditional performance in the Observatory lobby.