OCBC

2023 - 1 - 30

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Image courtesy of "The Edge Markets MY"

The Multichannel Experience of OCBC Premier Banking (The Edge Markets MY)

OCBC Premier Banking aims to deliver banking services through not only conventional platforms but also across a diverse range of digital channels so clients ...

OCBC Premier Banking aims to place the bankโ€™s clients in a position of advantage for their wealth needs, convenience and experience. It allows our clients to intuitively access our services, either via assisted digitalisation or self-serve digitalisation or at any of our Premier Centres.โ€ To date, more than one in four OCBC Premier Banking clients are using OCBC RM Chat. Launched during the pandemic, the award-winning, first-of-its-kind OCBC RM Chat enables clients to communicate and place daily banking and investment instructions securely with their Relationship Managers via OCBC Internet Banking and OCBC Mobile Banking. The acceleration of digitalisation allows us to empower our frontliners with the right digital tools to serve our clients even better,โ€ she says. The multichannel experience marks the beginning of a refreshed suite of OCBC Premier Banking propositions, developed based on insights gained from clients.

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