Super Bowl

NFL heavyweights the Kansas City Chiefs and the Philadelphia Eagles face off in Super Bowl LVII at 6:30 p.m. ET on Fox.

[Carvana](https://www.cnbc.com/quotes/CVNA/) and [Vroom](https://www.cnbc.com/quotes/VRM/) were among the worst performers. [American Gaming Association survey.](https://www.americangaming.org/resources/super-bowl-lvii-wagering-estimates/) Those wagers are expected to total $16 billion, the survey found. [Frito-Lay](/quotes/PEP/), Lays and Doritos. [according to a survey from the American Gaming Association](https://www.americangaming.org/new/record-50-million-americans-to-wager-16b-on-super-bowl-lvii/?campaign_id=4&emc=edit_dk_20230211&instance_id=85122&nl=dealbook®i_id=51916137&segment_id=125070&te=1&user_id=f1c8b3e3ced2ac703345f809433f5f1e). [sentiment survey](https://www.numerator.com/61-consumers-plan-watch-super-bowl-lvii-numerator-reports), Eagles and Chiefs fans are divided on their beer, snack brand and grocery retailer preferences. 29, which saw Chiefs beat the Cincinnati Bengals and the Eagles top the San Francisco 49ers to secure their Super Bowl spots, raked in 50.7 million average viewers, the most watched since 2014. Everyone knows the cost of advertising during the Super Bowl keeps reaching higher and higher, as this chart shows. [Rihanna](https://www.cnbc.com/2022/10/26/rihanna-makes-long-awaited-return-to-music-with-black-panther-sequel.html) is the halftime performer. [Apple took over](https://www.cnbc.com/2022/09/23/apple-will-sponsor-super-bowl-halftime-show-starting-in-february.html) as part of a five-year deal with the National Football League. Fox said it raked in a record amount of [Super Bowl ad revenue](https://www.cnbc.com/2023/02/08/fox-2q-23-earnings-nfl-world-cup-ad-revenue.html) this year. In this case, continued miscommunication between the White House and Fox led to the interview's cancellation. This is CNBC's live blog tracking all the ads and action during Super Bowl LVII.

The Lombardi Trophy is on the line with Kansas City and Philadelphia facing off in Glendale, Arizona. Here are the top plays and biggest moments.

[Patrick Mahomes](https://www.espn.com/nfl/player/_/id/3139477/patrick-mahomes) against one of the league's best defenses. [Super Bowl LVII](/nfl/super-bowl/) is here. The Eagles (-1.5) are [slight favorites](/chalk/story/_/id/35556753/2023-super-bowl-lvii-philadelphia-eagles-kansas-city-chiefs-betting-odds-favored-spread-props-reaction-lines), and Philadelphia QB [Jalen Hurts](https://www.espn.com/nfl/player/_/id/4040715/jalen-hurts) was the ESPN [experts' pick](/nfl/story/_/id/35603304/super-bowl-2023-predictions-experts-pick-chiefs-eagles-score-mvp) as the most likely to win MVP.

Follow our score updates and analysis for Super Bowl 57 between the Kansas City Chiefs and Philadelphia Eagles.

Kansas City didn't have a third down on the drive. He also had a nice 11-yard run for another first down and connected with Dallas Goedert on a 13-yard pass. Kelce had a 22-yard reception on the drive. Brown also had a 7-yard reception on the drive. The QB also had an 8-yard run, looking good on his hurt ankle. A Jalen Hurts pass fell incomplete on third down. The Chiefs didn't answer the Eagles' touchdown this time as Kansas City went three-and-out on its next possession. A 28-yard run from Hurts on 4th & 5 at the Chiefs 44. Jalen Hurts just threw a 45-yard touchdown pass to A.J. The Chiefs are really fortunate to only be down 10. Follow our score updates and analysis on the game below. Hurts has rushed 10 times for 61 yards and two scores.

Super Bowl commercials in the 2023 game relied heavily on celebrity cameos but not on breakthrough, dazzling concepts.

Other ads on Sunday night contained QR codes — including one placed on a can of Michelob that viewers could scan to gain access to a Netflix golf documentary, or another for Planters that gave fans the chance to see more of a comedian “roast” of its popular Mr. Consider the one-two punch of a Michelob ad and a subsequent spot for General Motors, both of which contained promotional nods to Netflix. More marketers are dabbling in “gamification” of their commercials, says Greg Hahn, co founder and chief creative officer of Mischief, the agency that crafted the promos for Tubi. It feels like we’ve got this moment, who can we put into the ad to kind of get flash and pizazz for it.?” “I think I just wanted to see more,” says Kai Deveraux Lawson, senior vice president of diversity, equity and inclusion at Dentsu Creative. The crowd is awakened by the scene, which gave people more to think about than just buying a home computer.

Super Bowl LVII was the perfect stage for Rihanna to show reveal her second pregnancy as she masterfully took the stage at this years' half-time show where ...

Rihanna hit the world stage and completely took over. - Super Bowl LVII. [Celebrity Bingo: the array of stars at Super Bowl LVII to cheer on Eagles and Chiefs](https://www.marca.com/en/nfl/super-bowl/album/2023/02/13/63e980c0268e3ec81e8b45d2.html)

Rihanna did not bring any other artists to the stage, preferring to frame the set as a celebration of her dominant pop career. The performance also served ...

[The Associated Press](https://apnews.com/article/rihanna-entertainment-sports-motherhood-music-14ea73006505a33793e3af992b083a2c) in an interview shortly after she was announced as the halftime headliner, “Super Bowl is one thing. The staging was dramatic and visually striking, as Rihanna hovered over the crowd on an elevated platform that descended from above, and some of her dancers remained poised above the field throughout the set. Despite performing parts of several songs that feature high-profile rappers — “Work,” her hit single with Drake; “Umbrella,” which features Jay-Z; and Kanye West’s “All of the Lights,” on which Rihanna guests — she did not bring any other artists to the stage, preferring to frame the set as a celebration of her dominant pop career. Ever the savvy businesswoman, her halftime performance featured a bit of product placement, when she paused for a moment to reapply some Fenty Beauty powder. 1 smashes like “We Found Love,” “Diamonds” and “Only Girl (in the World),” leaning into the up-tempo and dancier sides of her catalog. The performance also served as a pregnancy reveal.

Super Bowl 2023? We think you mean the live broadcast Rihanna concert enjoyed by millions. The Rihanna Super Bowl halftime show was one to remember from the ...

I couldn’t be an enabler," Rihanna [told Vogue](https://www.vogue.com/article/rihanna-cover-november-2019) at the time. “There’s things within that organization that I do not agree with at all, and I was not about to go and be of service to them in any way.” She hasn't really addressed her change of heart, except to [tell the Associated Press](https://www.youtube.com/watch?v=UQE86I8FfUY), “I felt like it was now or never for me. [news was announced back in September](https://www.teenvogue.com/story/rihanna-to-headline-the-2023-super-bowl-halftime-show), and again the in the lead-up to her performance this week, people have remembered her comments in 2019 about her refusal to perform, in solidarity with Colin Kaepernick. She gave birth to [her first child](https://www.teenvogue.com/story/rihanna-asap-rocky-welcome-baby-boy), a son, in May 2022. The Super Bowl is one of the biggest stages in the world, it's an entertainer's dream to be on a stage like that." The Rihanna Super Bowl halftime show was one to remember from the mogul and musician, who has tended to focus on the former over the latter in recent years.

The nine-time Grammy Award winner commanded the stage with a medley of classics, and revealed some personal news.

(Kids loved her as the voice of Tip in the 2015 DreamWorks film [Home](https://www.metacritic.com/movie/home-2015).) She's won nine Grammy Awards and is one of the [bestselling musical artists of all time](https://www.bbc.com/news/world-latin-america-45609656), having sold 250 million records worldwide. Blige](/tech/services-and-software/super-bowl-halftime-show-and-how-to-watch-stream-the-game-live/) all shared the spotlight. [billionaire businesswoman](https://www.bbc.com/news/newsbeat-58084543), and an actress who's starred in movies and TV shows. [amazing commercials](/culture/sports/super-bowl-commercials-2023-watch-all-the-big-ads-from-the-big-game/), and the [highly anticipated movie trailers](/culture/entertainment/super-bowl-2023-movie-trailers-watch-them-all-here/). [Barbadian singer Rihanna](/culture/entertainment/see-rihanna-strut-her-stuff-in-teaser-for-super-bowl-halftime-show/) is one of those musical artists who doesn't need to use a last name. In past years, the NFL has put the entire halftime show online shortly after it aired.

From her pregnancy reveal to her set list, here's what you need to know about Rihanna's halftime show performance for the 2023 Super Bowl.

Neither of those happened, but the Super Bowl Halftime Show marked her long-awaited return to music, and now the world waits to see what happens next. [historic game between the Philadelphia Eagles and the Kansas City Chiefs](https://time.com/6254557/super-bowl-2023-black-quarterbacks-mahomes-hurts/) was settled, the true winner of Super Bowl LVII was [Rihanna](https://time.com/6251429/rihanna-fashion-best-moments/), who made her triumphant return to [live performance](https://time.com/6250929/best-rihanna-performances-super-bowl/) on the biggest of stages: the Halftime Show. As fans took in her performance, much of the conversation focused, as it so often does in our gossip-centric culture, on her postpartum body. Her long-awaited show had been hyped for months leading up to tonight’s musical comeback, and fans were satisfied with the results. While it’s become customary for most Halftime headliners to feature special guests during their shows, Rihanna broke with tradition and was the sole performer during the performance, relying instead on the impeccable talents of her dozens of backup dancers, who wined, body-rolled, and dropped it low. While her epic performance more than delivered the show-stopping celebration of her many hits that [her fans had anticipated](https://time.com/6253747/rihanna-super-bowl-halftime-show-predictions/), it was also filled with plenty of surprises—including choreography from her frequent collaborator Parris Goebel, a cheeky Fenty product placement, and a well-placed belly rub that set the Internet ablaze with pregnancy speculations, as well as criticism that so much focus shifted from her musical return to the status of her postpartum body. Rihanna’s look consisted of a striking red bodysuit with a matching red patent breastplate from Loewe, worn under a jumpsuit in the same bright shade. For one thing, prolifically: immediately after the performance, Twitter would not load tweets for a couple of minutes. Her electrifying performance signaled that even though it’s been seven years since we’ve had a new album from Rihanna, the bad gal can still bring it when it comes to putting on a show. During the show, the word “pregnant” began trending on Twitter, with viewers reading into a belly rub she did while singing the lyric “life inside” and a quote she gave during a pre-show interview in which she said, “I’m thinking about bringing someone.” Others criticized the speculation and the mass effort to investigate a woman’s reproductive status, saying that the moment should be about her return to music and what this means for her career, not about her body. The sporty, futuristic look was complemented by white Hazmat suit-esque costumes her backup dancers wore, paired with reflective sunglasses and mesh undershirts. “I’m three months postpartum, like, should I be making major decisions like this now?’ Like, ‘I might regret this,’” she said.

Chiefs quarterback and NFL MVP Patrick Mahomes led the Chiefs to their third Super Bowl victory (and second in three years).

The Eagles tried to let the Chiefs score a touchdown (to give them maximum time to try to score a touchdown of their own) but Kansas City ran the clock the down and kicked a field goal with 8-seconds left to go up 38-35. The Eagles punted on their next possession (just their second of the game) and the Chiefs capitalized. The Eagles decided to go for two to try to even the score. On the next drive, the Eagles booted a field goal to extend the score to 27-21 and that was the tally at the end of the third quarter. Mahomes came into the Super Bowl as a two-time NFL MVP in his third Super Bowl appearance (won in 2020 and lost in 2021). For the first time in the game, with 12-minutes left, Kansas City was leading: 28-27. The Eagles would not be slowed - going for it on two fourth-downs with Hurts capping the drive with a three-yard scamper for his second rushing touchdown to give the Eagles a 21-14 lead. So it was no surprise that as the Chiefs opened the second half, Mahomes was back leading his team. Chiefs quarterback Patrick Mahomes, the NFL MVP who has sparkled all season long, was tackled late in the second quarter as he scrambled to get a first down. What the scoreboard didn't show was the Eagles dominance. The Chiefs' Nick Bolton picked it up and darted into the end zone to even the score 14-14. But Jalen Hurts made a rare mistake fumbling the ball — the Eagles first turnover of the postseason — as he tried to evade a tackler.

The singer surprised fans as she delivered a hit-heavy performance at the half-time show.

Fans of Rihanna admit the singer doesn't necessarily have the best voice in music. And surely everybody can all be grateful that her set wasn't dragged down by her most recent release - Lift Me Up from the soundtrack to Marvel's Wakanda Forever. In the late noughties and early 2010s, she churned out chart-toppers faster than the industry's top songwriters could compose them. But monster hits such as Rude Boy were balanced with the somewhat harder-edged and lesser-known Pour It Up. Model Cara Delevingne was among the attendees sporting one on Sunday. I couldn't be an enabler," she said at the time. Instead, Rihanna deployed some her biggest hits as she hurtled towards the end of her set, climaxing with her ode to British weather, Umbrella, and the rousing, anthemic Diamonds. But what has set Rihanna apart from some of her peers is the sheer number of hits she has to her name. Weird but whatever." "I just couldn't be a sellout. [her representatives confirmed](https://www.hollywoodreporter.com/news/music-news/rihanna-pregnant-rep-confirms-super-bowl-halftime-show-1235323383/) the singer was indeed pregnant with her second child. The singer rattled through several of her most recognisable hits, front-loading her set with some of her most danceable and up-tempo numbers including Only Girl (In The World) and the excellent Where Have You Been.

Watch the best commercials from the 2023 Super Bowl, including the Breaking Bad Popcorners commercial, Alicia Silverstone's return as her Clueless character ...

One had Ben Stiller, and the other had Steve Martin. And for the I gotta be honest, the “your cousin from Boston” ads from Sam Adams usually irritate me. Peacock’s new “howcatchem” mystery serial from Rian Johnson and starring Natasha Lyonne has a cute themed spot, where Lyonne’s character Charlie (who always knows when someone is lying) points out various “lies” in Super Bowl commercials. But you’re here for the commercials, and we have the highlights. For others, it’s an opportunity to get together with family, enjoy some snacks, and

After seven years largely away from the stage, the singer and mogul used the halftime show to perform a dozen hits, nod to her nonmusical business and ...

And for Rihanna, playing halftime is a milestone befitting the scope of her achievements. Rihanna — one of the crucial pop hitmakers of the 21st century — needs the Super Bowl less than the Super Bowl needs her, and her performance was a master class in doing exactly enough. So in its marketing, the Super Bowl amplified how it was a coup to land her most visible effort in years. But the involvement of The event was the event. There was little variation in tone or energy, no aesthetic nods to the lightly themed set list. But for Rihanna, who [last year gave birth to her first child](https://www.nytimes.com/2022/04/07/style/rihanna-pregnancy-fashion.html), it was a stroke of performance savvy nonetheless — maybe the only gesture that could outshine, and reframe, the show she had just given. And she had not performed a show of this scale since 2016. Rihanna’s hits are plentiful — she has charted more than 60 times on the Billboard Hot 100 — and they are varied. During “Work,” she led them as if she were a tutor calling out moves but not participating in them. In 13 minutes, Rihanna casually performed snippets of 12 hits, universally known songs that don’t require much in the way of fluffing or bombast. She followed that song immediately with “Run This Town,” another collaboration with Ye (and Jay-Z).

Kansas City Chiefs quarterback Patrick Mahomes holds the Vince Lombardi Trophy after the Chiefs won Super Bowl LVII on Sunday, February 12.

Things looked bleak for the Chiefs at halftime, as they trailed 24-14 and Mahomes appeared to aggravate an ankle injury. Harrison Butker kicked a 27-yard field goal with eight seconds left to all but cinch the victory. But Mahomes came back strong in the second half, and the Chiefs' offense — the best in the NFL this season — delivered down the stretch.

GLENDALE: Rihanna made her long-awaited return to the stage at the Super Bowl with a career-spanning medley of pop bangers, but it was her baby bump t...

“Wild Thoughts” “Run This Town” and, of course, “Umbrella” and “Diamonds” rounded out the show. “Rude Boy,“ “Bitch Better Have My Money,“ “Work” and “All of the Lights” were also on the setlist, as a sea of dancers performed stunning acrobatics. She delivered her club smashes including “Where Have You Been” to “Only Girl (In the World)” and the time-tested “We Found Love.”

"Breaking Bad" stars Aaron Paul and Bryan Cranston reunited in an ad for PopCorners. From PopCorners. WINNERS. Movies: The movie business hasn't rebounded to ...

What the ad didn’t do is make a case for that being a Bud Light. That just feels like their creative is stuck in the ’90s. Yet despite being one of the few ads about something that played Sunday, the goal of its message seemed muddled, a perception reinforced by details about The ads for this evangelical campaign were certainly arresting in reminding people, say, that Jesus was a refugee, and to love everyone. Hollywood will likely never completely bounce back in the streaming age, but the studios appeared to serve notice that they’re not giving up without a fight. [This year](https://www.cnn.com/sport/live-news/super-bowl-2023-eagles-chiefs/index.html), the scales tipped heavily toward celebrity talent – in several cases, thrown together in incongruous bunches – in commercials that were loud but frequently didn’t make a whole lot of sense. Of that roster of titles, give the nod to “The Flash,” which should stoke enormous interest in that Warner Bros. title (like CNN, a unit of Warner Bros. A fun idea, indifferently executed. Where were the other highlights, which were outnumbered (as usual) by the middling or low ones? Then again, this year’s crop of beer ads were mostly flat, especially given the high bar that Budweiser has customarily set for Super Bowls past. While this doesn’t include every spot that aired, if an ad featured four or more celebrities, assume it leaned toward the “loser” column.

The Walt Disney Company marks its 100th anniversary on October 16, 2023, and throughout the year, will celebrate the fans and storytellers who have sparked ...

The debut of “Disney100 Special Look” during the big game is an exciting milestone for Disney—with a year full of opportunities for fans and families of all ages to relive their most beloved Disney memories and to delight in new, heartwarming stories and experiences. From The Little Mermaid and Guardians of the Galaxy Vol. The exhibition will also make stops across the United States and throughout Europe. We are incredibly grateful to the generations of people all over the world for being such a special part of our history and for inviting our stories and characters into their lives over the past century,” said Robert A. “Disney100 represents a celebration of all of our fans and families, and our storytellers and creative visionaries whose talents and imaginations have created the magical moments that make Disney such an enduring part of the global culture.” Today, Disney honors those fans and creators with a special commercial debuting during Super Bowl LVII that spotlights 100 years of unrivaled storytelling and innovation.

DC drops some big reveals, Marvel displays fresh material, and Creed III packs a punch in spots that aired during the big game.

[Indiana Jones 5](https://www.avclub.com/film/reviews/indiana-jones-and-the-dial-of-destiny-2023) provided plenty of new visuals following the [trailer](https://www.avclub.com/indana-jones-dial-of-destiny-trailer-premiere-harrison-1849844306). We’ll see how what is apparently double the amount of Barry Allens—more, not less, of a leading actor bogged down in [criminally bad PR](https://www.avclub.com/ezra-miller-pleads-guilty-in-vermont-burglary-case-avo-1849978031)—changes the course of [the evolving DCEU](https://www.avclub.com/dc-studio-future-ezra-miller-jason-momoa-zachary-levi-1850055451). [The Flash](https://www.avclub.com/film/reviews/the-flash-2023) may have everything else on this list beat. [Transformers 7](https://www.avclub.com/film/reviews/transformers-rise-of-the-beasts-2023) glimpse doubles as a Porsche commercial, in one of the Super Bowl’s most quintessential examples of capitalistic synergy. Thanks to December’s [teaser](https://www.avclub.com/guardians-of-the-galaxy-volume-3-first-trailer-1849844008), it’s also not a surprise to see James Gunn’s final Guardians installment will include creepy baddie the High Evolutionary, a talking otter, and Gamora-but-not-the-Gamora-of-Volumes-1-and-2. While the [teaser](https://www.avclub.com/transformers-rise-of-the-beasts-first-trailer-1849842494) from a few months ago showed us Mirage the Autobot, it’s only now that we’re hearing him—thanks to the vocal talents of one Pete Davidson. Joining him in this Bumblebee sequel, featuring robo-animals inspired by computer-animated spin-off series [Beast Wars](https://www.avclub.com/tv/reviews/beast-wars-transformers-1996]), are Anthony Ramos, Dominique Fishback, Tobe Nwigwe, Peter Cullen, Ron Perlman, Peter Dinklage, Michaela Jaé Rodriguez, and Michelle Yeoh. 3](https://www.avclub.com/film/reviews/guardians-of-the-galaxy-vol-3-2023) is its spot-on soundtrack: Rainbow’s cover of Argent’s “Since You’ve Been Gone” totally rocks, dude, yet contains emotional depth, making it another fitting choice for this particular extraterrestrial franchise. Read on for a round-up of the notable film trailers of Super Bowl LVII, and what we learned from each of them. Using a cool trailer-y effect, the “III” title frames our first glimpses of the Michael B. [legacy trailer](https://www.youtube.com/watch?v=ne5E7hOQqn0&ab_channel=TheFastSaga),” because what even is that?) at its upcoming 10th installment. But the Super Bowl is also a big enough event to encompass a snapshot of the cultural consciousness each year: Which celebrities are worthy of starring in a coveted commercial slot?

Many articles that review Super Bowl ads emphasize a single person's opinion or a view of the average consumer. In this article, I consider advertising from ...

Another ad that is getting positive attention for its high entertainment value is [Bud Light’s “Hold,”](https://admeter.usatoday.com/commercials/bud-light-hold-easy-to-drink-easy-to-enjoy/) which converts the pain of being on hold into an opportunity to dance and drink a Bud Light. While it is easier to deliver any one of the above criteria, it is quite difficult to do all three in a single :30 second spot. The risk of course is that it doesn’t compel consumers to want to buy the product. 3) The ad engages and entertains consumers in a way that drives recall. 2) The drama in the ad is connected to the product or service. It is easy to have a funny or dramatic story that is not clearly linked to the product - and therefore it becomes a distraction. An example from this year that did a very good job connecting the drama in the story to a unique feature of the product is In both cases, the shape of Doritos and the production of Weather Tech are differentiating elements of their brands and the drama in the ads reinforced it. Many consumers are not likely aware of the ongoing storyline and if viewing the ad in isolation, it fails to link the drama to anything that is actually unique or differentiated about the product. Not surprisingly, when brands focus on the unique value that they create for consumers, they are more likely to convince consumers to consider (and buy) them. 1) The ad convincingly and clearly communicates some element of competitive advantage about the product or service. After reading lists of Super Bowl ad “hits and misses,” it’s apparent that many represent an individual’s point of view regarding what ads they liked and why.

Rihanna soared high above the crowd in a relatively low-key Super Bowl performance — with good reason: The singer's rep confirms Rihanna is pregnant.

The production didn’t hold back, unleashing fireworks on the third song, just a couple of minutes into the performance. None of that happened, as she played it straight with a visually impressive but relatively low-key — low-key for the Super Bowl, anyway — set that didn’t feature a single song less than six years old. Clad in a bright red jumpsuit with a sort of plastic halter, Rihanna began the set provocatively with “Bitch Better Have My Money” (murmuring or skipping the first word) from a platform high above the field, flanked by other platforms with dancers on them.

An explosive second half helped the Kansas City Chiefs to their second Super Bowl title in four years in a thrilling contest in Arizona.

That set the stage for Mahomes: tied at 35-35 in the Super Bowl with five minutes left and 75 yards from the end zone. But clinging to their last hope, Philadelphia fired back with an eight-play, 75-yard scoring drive highlighted by a 49-yard reception by Smith on the penultimate play then another Hurts touchdown run – his third on the night. The Eagles marched methodically downfield from there, going 60 yards on 17 plays – including a highlight-reed catch by Dallas Goedert along the Philadelphia sideline – before settling for another Elliot field goal and a 27-21 lead in the dying minutes of the third quarter. It marked the first time in a quarter-century that a team received the opening kickoff in the Super Bowl and drove it down the field for a touchdown. For the first time in Philadelphia’s marauding postseason run, in the fourth quarter of the Super Bowl, they found themselves behind. Then Toney returned Aaron Siposs’s second punt of the game around the field and down the Philadelphia sideline, a 65-yard return that placed the Chiefs within five yards of the end zone: the longest punt return in Super Bowl history. Then, on the first play of the second quarter, Hurts took his shot downfield and connected on a 45-yard touchdown to Brown. The Eagles would score once more before half-time through a 35-yard field goal from Jake Elliot, opening a 10-point lead in a half where they controlled the ball for nearly 22 minutes. Of the seven quarterbacks who had started a Super Bowl before their 25th birthday entering Sunday’s game, only two had played even remotely well: Tom Brady in the 2001 season and Mahomes in 2018. The Eagles soon got the ball back after a Chiefs drive stalled. It was the sort of scripted opening drive that Chiefs coach Andy Reid has made his hallmark since entering the head coaching ranks with, of all teams, Philadelphia back in 1999. The Chiefs won the toss and deferred, as they have all but once all year, placing the ball in Hurts’ hands to start.

The baby bump that was visible in the tight clothes she wore under her baggy red jumpsuit set off a wave of social media speculation that she might be pregnant ...

"The setlist was the biggest challenge," she said. "But when you become a mum, there’s something that just happens where you feel like you can take on the world, you can do anything,”Rihanna said. The singer’s representative confirmed the pregnancy shortly after she ended her 13-minute set at Super Bowl 57.

Kansas City's supremely gifted quarterback was close to flawless when it counted, building his case as the greatest quarterback to ever lace them up.

The fact that Mahomes sees it, already, at 27 years old, might be the biggest reason to think he really could get to seven Super Bowl wins of his own. When his team needed leadership, Mahomes provided it, responding to a Philadelphia touchdown on the opening drive by taking his team the length of the field in eight plays to tie things back up. Tradition dictates that the prize-winner gets a trip to Disney World. But even that might be part of the point. The most important thing, he said, “is just going out there and playing like it’s another game”. The Eagles had 70 sacks during the regular season, 15 more than any other team in the NFL, and eight more in the postseason. This is what the great ones do, putting their troubles to one side and their teams on their backs in the moments that matter. Plenty might scorn the latter suggestion, observing that he still only has two Super Bowl wins to Tom Brady’s seven, but the truth is that comparing a complete career with an ongoing one is pointless in any case. There are moments, though, when Mahomes will make you think he can: a human tornado whipping around so fast in the middle of the pocket that the league’s best pass rush wound up scattered across the field here like debris. It does not matter who you believe the greatest of all time is, was or will be, no player will ever exist who can carry the show all on their own. None of his seven titles arrived in the four seasons when he outgunned his peers. The last sentence almost felt like an understatement but that was Reid’s point too, as he stressed the player’s humility.

The singer gave much of her halftime show performance atop seven suspended platforms. It was all in the name of protecting the grass.

[Tifway 419 hybrid Bermuda grass](https://krturfgrass.com/product/tifway-419-bermuda/) on a tray that is [rolled outside](https://www.youtube.com/watch?v=uzEXaeOORgc) into the sun during the week and rolled back under the stadium’s dome for game days (the dome also opens to give it light). (Some call this tool “the thumper”—and yes you can [imagine Dune](https://dune.fandom.com/wiki/Thumper#:~:text=A%20thumper%20is%20a%20short,last%20for%20approximately%20one%20hour.).) It does this by dropping a 2.25-kilogram hammer into the ground and returning a numerical measurement, called a Gmax, for how quickly it stops. It’s watered and mowed daily, and there’s a tool, the [Clegg Impact Tester](https://pioneerathletics.com/clegg-impact-tester), that checks its density to make sure it’s the safest possible surface for football. Preserving that field, says Phil Bogle, the NFL’s director of game operations, is the league’s main objective when it comes to the halftime show, “so that when the athletes get out there they can do their thing without any concern for field conditions.” [called upon the league](https://apnews.com/article/new-york-jets-carolina-panthers-nfl-sports-aaron-rodgers-1d22c7efbe62ff9d58d1df1a1f45ee47) to switch every field to grass, claiming it’s easier on their bodies. And while the LED-lit platforms, which were arranged in different positions as the singer moved through hits ranging from “Bitch Better Have My Money” to “Rude Boy,” looked cool as hell, they also served a very practical purpose: They kept her off the grass.

Advertisers spent up to $7 million for every 30 seconds of airtime during Super Bowl LVII. Here's a sampling of what worked – and didn't – in the most ...

This is another problem which often crops up in Super Bowl ads; in this case, the "teaser" spots — short blips of content, usually dropped early to preview the Big Game ad — are more entertaining than the actual commercial. Uber One suffers from the same problem; snagging a cool celebrity — in this case, Sean "P.Diddy" Combs — and then trapping that Big Name in a terribly unfunny commercial. Stiller's [Super Bowl spot](https://www.youtube.com/watch?v=ok38Xuc5UTE) is more entertaining, in part because he calls back to his Derek Zoolander character — more nostalgia! But the ad that resulted, featuring multiple copies of the actor standing in a desert field muttering about the wonder of a "website that makes websites" before getting sucked into a giant glowing ball called The Singularity....? There may be no surer sign of tightening belts in showbusiness than Netflix teaming with GM to share the cost of a Super Bowl ad. But the Super Bowl ad for The Flash is so packed with compelling revelations — from the return of Zod to a new Supergirl — that it seems more understandable why Warner Bros. This year, he recreated the classic number from Grease, "Summer Nights," with Scrubs co-stars Zach Braff and Donald Faison. [put clams in the center](https://www.youtube.com/watch?v=tePiyF0Jzow) of every pellet. New pitchwoman Maya Rudolph was selected to take over, but her ad during the game changed the name of the candies and After the game, M&M's aired their spot with the punchline: The candies were coming back for good, with the purple M&M, which Carlson had specifically criticized, saying, "I'm glad to be back, because this is what I was made for." (I just got a speck of dirt in my eye while watching it. We also saw lots of nostalgia and more partnerships, including Netflix passing up ads of its own to partner with GM and Anheuser-Busch's Michelob Ultra.

The most-watched Super Bowl LVII ad on YouTube was Melissa McCarthy's musical Booking.com spot.

[John Travolta’s T-Mobile ad](https://variety.com/2023/tv/news/john-travolta-donald-faison-and-zach-braff-super-bowl-commercial-1235520327/), crooning a riff on “Summer Nights” (alongside Zach Braff and Donald Faison), was No. Sylvester Stallone](https://www.youtube.com/watch?v=TJsngjDn9Qc) Steve Martin](https://www.youtube.com/watch?v=adtWc_MvyzI) [Melissa McCarthy’s Booking.com spot](https://variety.com/2023/tv/news/melissa-mccarthy-super-bowl-commercials-booking-1235509136/), in which the actor and comedian is whisked away on a whirlwind musical tour of gorgeous vacation getaways. Anna Faris – Long Version](https://www.youtube.com/watch?v=ewPZAcFjXNA) John Travolta](https://www.youtube.com/watch?v=jSO-Whn2sCQ) Meanwhile, Google also released search trends for the game — revealing that “is Rihanna pregnant” was the top Google search in the U.S. 2 most-searched Google term in the U.S. [Official Trailer – Extended Cut](https://www.youtube.com/watch?v=32RAq6JzY-w) [Skechers x Snoop Dogg](https://www.youtube.com/watch?v=fdN0GWOtsHQ) While many Super Bowl advertisers release their big-game spots days or even weeks ahead of the event itself, YouTube’s analysis of SB ads is designed to measure buzz on gameday. [Super Bowl](https://variety.com/t/super-bowl/) advertisers.

A handful of ads fumbled their chance to charm one of the biggest TV audiences of the year, marketing experts say.

[lowest-rated](https://admeter.usatoday.com/lists/lowest-rated-super-bowl-57-commercials-according-to-usa-today-ad-meter/) among USA Today's Ad Meter rankings was U2's commercial for a live performance, which featured spheres floating over the Earth. USA Today's top-rated ad was from The Farmer's Dog, a company that makes dog food, which the newspaper noted was "the first 'sentimental' ad since 2015 to land at No. The M&M spot, which comes after the brand said it would put its spokescandies on pause indefinitely, featured comedian Maya Rudolph in an ad for "ma&ya's candy coated clam bites." "Rémy Martin is almost an afterthought." [ranked](https://admeter.usatoday.com/lists/top-10-best-super-bowl-57-commercials-usa-today-ad-meter/) the T-Mobile commercial with John Travolta No. This year's crop of ads doesn't include any that received an "F" rating from the panel. "PopCorners was super brand-focused," Rucker noted. One of this year's winning ads was a T-Mobile spot featuring John Travolta, who starred in the movie "Grease" more than 40 years ago, crooning the musical's hit, "Summer Nights," with new lyrics emphasizing the brand's capabilities. ["1984" ad](https://www.cbsnews.com/news/apples-iconic-1984-ad-25-years-later/) by Apple that ran during Super Bowl XVII in 1984. "It's a fun ad, it's engaging. "What I expected going into it was that it would be a relatively safe year: mostly positive upbeat tones, and that is largely what we saw," Rucker said. There was a lot on the line for advertisers, who this year paid

With the victory, Mahomes became the only quarterback in NFL history to win two league MVP awards and two Super Bowls in the first six years of his career. He ...

He is the first player to win the MVP and a Super Bowl in the same year since Kurt Warner did it with the St. That’s what he wants to do and that’s the way he goes about his business and he does it humbly. He also has a chance next year to join former Dallas great Troy Aikman and Tom Brady as the only quarterbacks to win three Super Bowls in their first seven years in the league. “Whereas this one, you’ve dealt with failure, you understand how hard it is to get back on this stage and to win this game. Mahomes said that loss was a learning experience for a young quarterback riding high at the time. And I thought the guys did that in the second half and they fought to the very end. “And then when it’s time for the guys around [him] to raise their game, he helps them with that. “I mean, he wants to be the greatest player ever. Against the Jacksonville Jaguars, he suffered a high-ankle sprain which caused him to seek medical assistance and miss time during the game. “Without saying anything, that’s the way he works. “And I wanted guys to just know that everything we worked for is for this moment. “We’re gonna be the Kansas City Chiefs!

Rihanna wasn't the only one shining bright like a diamond during the Super Bowl. Justina Miles, a deaf American Sign Language performer, is drawing raves ...

Though the Kansas City Chiefs took home the trophy for beating the Philadelphia Eagles, Rihanna stole the show by signaling her pregnancy in the midst of her performance, sending shock waves through social media. Rihanna’s performance at this year’s Super Bowl was memorable for other reasons, too. I feel like that is truly lifting every voice, even my voice.” Miles signed lyrics for hearing-impaired TV viewers as Rihanna performed a 13-minute set during the game’s halftime show. [to the National Association of the Deaf.](https://www.nad.org/2023/01/24/deaf-performers-at-super-bowl-lvii/) [Super Bowl.](https://www.cnn.com/sport/live-news/super-bowl-2023-eagles-chiefs/index.html)

Rihanna brought the house down with her halftime show at Super Bowl, but none of my pictures can prove it.

This was Rihanna's first time back on stage playing the hits in forever! Who am I to believe that my photo will matter? It was historic! From my angle? With my camera? I am just some guy at a show. We all hate social media for the same reason. I have no idea. But I am not a photographer. I was in the end zone at a weird angle trying to zoom in on an iPhone and capture a moment. As a reporter, I felt it important to capture these moments. Before the show, I caught a glimpse of what I assumed to be Rihanna's stage waiting in the wings outside the stadium.

Rihanna found one of the few watches that can do both of those things. The Brilliant Skeleton Northern Lights comes with a transparent red crystal dial, which ...

Rihanna’s version of the piece is also fitted with a red strap. The Brilliant Skeleton Northern Lights comes with a transparent red crystal dial, which means the wearer can see the inner workings of the watch underneath. Last night, for her halftime performance at Super Bowl LVII (which also doubled as a sneaky pregnancy reveal), Rihanna made all of that very clear: she rocked a special Loewe flight suit and made-to-measure leather corset in crimson with [matching Salomons](https://www.gq.com/story/rihanna-super-bowl-salomon-sneakers), and she paired it all with the perfect watch: a Jacob & Co.

Here are the top 10 best Super Bowl commercials of 2023, including Alicia Silverstone's "Clueless" moment and Jack Harlow's hilarious Doritos collab.

[Rihanna took the halftime show stage](https://www.teenvogue.com/story/watch-rihanna-perform-umbrella-more-hits-super-bowl-2023-halftime-show#intcid=recommendations_teen-vogue-verso-hp-trending_8fb6fb31-ca23-41d1-aeac-251ee8076487_popular4-1). She also used her career-defining performance to announce that she is [expecting her second child](https://www.teenvogue.com/story/rihanna-is-pregnant)! The Super Bowl LVII (aka the 2023 Super Bowl) took place on Sunday, February 12. Just in case you missed any or didn't get the chance to gather around the TV with snacks last night, we've collated the best Super Bowl 2023 commercials below, featuring some of our faves. [Super Bowl](https://www.teenvogue.com/tag/super-bowl) appeals to different audiences for different reasons. For many, the selling point is the actual [football](https://www.teenvogue.com/story/football-is-too-dangerous-to-exist) game.

The Super Bowl ads are effective precisely because they're less interested in Jesus and more interested in getting us to think about our choices.

Many of the “He Gets Us” spots miss the mark, in my opinion, because, like many of us, they try to sell Jesus, when they should be trying to sell what Jesus sold: a generous and merciful way of life. The fact that each ad ends on the word “Jesus,” with the “us” highlighted dramatically in yellow, as though to say we are a subset of Jesus, is so overwrought and goofy I can just about hear my nephews and nieces in the Midwest shrieking with laughter from here. In the Catholic Church, we regularly talk about evangelization, and watch parishes and dioceses launch campaigns like “Catholics Come Home.” Much of the time I find those discussions misunderstand what they are meant to be selling. It’s to work toward that kingdom of friendship and mercy that Jesus himself was building. Jesus doesn’t need to be “reintroduced.” Trying to make him seem relevant to a media-savvy younger generation only makes Christianity seem that much more out of touch and cringe. As a piece, it is a lot less effective; the violence of the images is just too dramatic and upsetting for that tagline to land. The tag of the longer spot similarly seems to issue a call to action, this time directed at our resentments and hatreds. The first part of the tagline, “Jesus didn’t want us to act like adults,” only points us further in that direction. [about these ads](https://sojo.net/articles/what-he-gets-us-ads-get-wrong-about-jesus) and the broader “He Gets Us” campaign, which has produced more than a dozen ads like this over the last year, many of them intent on recasting some aspect of Jesus’ life, like his conflicts with authority or his crucifixion, in modern-day terms. You cannot watch that children’s spot without feeling the pull to be more kind and loving yourself. There is a white guy wearing a horned Viking helmet screaming into a bullhorn in the ear of a Black man; a woman in a car with a “Liberty over Lockdown” sticker shouts at a man in medical scrubs and a mask blocking her way. In the 60-second “

See photos of some of the biggest performances by pregnant musicians.

Photo Credit : Kevin Mazur/WireImage Photo Credit : Kristian Dowling/GI Photo Credit : Christopher Polk/GI for dcp Photo Credit : Johnny Nunez/GI for BET Photo Credit : Chelsea Lauren/GI for Hyundai Photo Credit : Christopher Polk/GI for NARAS

Two of the most-talked-about Super Bowl ads on Sunday focused on an unlikely topic: Jesus.

The 38-35 shootout between the Chiefs and Eagles and Rihanna's halftime show helped Fox score a jump in viewership from last year's Super Bowl.

[112 million](https://www.forbes.com/sites/nicholasreimann/2021/02/09/super-bowl-viewership-drops-to-lowest-level-since-2007/?sh=192f34ee1e69) Americans who watched last year’s super bowl but falls short of 2015’s [record audience](https://www.forbes.com/sites/ariannajohnson/2023/02/06/the-most-watched-super-bowls-of-all-time/?sh=1815c7fe49d8) of 114.4 million. [predicted](https://twitter.com/mulvihill79/status/1622758106932580353?s=20&t=7avP1LjjPbi7VIJe81ep5w) last week the game would set the all-time audience record. [Rihanna](https://www.forbes.com/sites/marisadellatto/2023/02/10/why-rihanna-wont-get-paid-for-her-super-bowl-halftime-show/)’s halftime show averaged 118.7 million viewers, per Fox, a 15% from the 103.4 million average audience for the 2022 halftime show featuring Dr. The NFL remains by far the most valuable property in American television, [accounting](https://twitter.com/kendallbaker/status/1611357216543473666?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1611357216543473666%7Ctwgr%5E341421195f64c4423d49ae86a6cf9e247177f914%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.si.com%2Fextra-mustard%2F2023%2F01%2F06%2Fnfl-82-top-100-american-television-broadcasts-2022-nielsen-ratings) for 82 of the nation’s 100 most-watched broadcasts in 2022. [The Most-Watched Super Bowls Of All Time](https://www.forbes.com/sites/ariannajohnson/2023/02/06/the-most-watched-super-bowls-of-all-time/?sh=1815c7fe49d8) (Forbes) [Viewership Is Falling, Rates Are Rising, Yet Advertisers Still Flock To The Super Bowl](https://www.forbes.com/sites/jabariyoung/2023/02/12/super-bowl-ad-rates-are-rising-viewership-is-falling-yet-advertisers-are-still-spending-like-crazy/?sh=1fa5b89278e0) (Forbes) [Amazon And ESPN Lag Behind Networks On NFL Viewership, Ratings Reveal](https://www.forbes.com/sites/dereksaul/2023/01/10/amazon-and-espn-lag-behind-networks-on-nfl-viewership-ratings-reveal/?sh=4df746ac3c0c) (Forbes) [each](https://www.forbes.com/sites/dereksaul/2022/10/17/most-nfl-fans-unfazed-by-concussions-as-tua-tagovailoas-injury-sparks-debate/?sh=88a15f499ef9) [sparked](https://www.nytimes.com/2023/01/04/opinion/letters/damar-hamlin-football.html) numerous [think pieces](https://www.nytimes.com/2023/01/04/opinion/letters/damar-hamlin-football.html) about the ethics of watching football, but Americans continue to eagerly watch the sport. The record Super Bowl ratings [follow](https://www.forbes.com/sites/dereksaul/2023/01/10/amazon-and-espn-lag-behind-networks-on-nfl-viewership-ratings-reveal/?sh=4df746ac3c0c) a strong regular season for the NFL on the small screen: Audiences for CBS, Fox and NBC each hit multi-year highs this season, while ESPN dipped slightly from 2021. [according](https://www.forbes.com/sites/jabariyoung/2023/02/12/super-bowl-ad-rates-are-rising-viewership-is-falling-yet-advertisers-are-still-spending-like-crazy/?sh=1fa5b89278e0) to an inflation-adjusted analysis jointly conducted by Forbes, Nielsen and Kantar Group. [how many](https://www.geocomply.com/news/geocomply-records-increase-in-super-bowl-transactions/) online sports bets were tracked by location authenticating firm GeoComply over Super Bowl weekend, a 25% increase from the same period last year. [according](https://www.foxsports.com/presspass/blog/2023/02/13/fox-sports-presentation-of-super-bowl-lvii-scores-six-year-high-with-113-million-viewers/) to preliminary Nielsen Media data provided by the network, and another six million viewers tuned into streaming platforms.

An audience of 113 million people tuned in to Fox Corp.'s Super Bowl broadcast to watch the Kansas City Chiefs defeat the Philadelphia Eagles 38-35 in a ...

The Chiefs won with a field goal in the final seconds. The audience included both broadcast and online viewers, the network said Monday in an email. An audience of 113 million people tuned in to

Most Super Bowl adverts plug things like fizzy drink and cars, but one of the most talked-about commercials the day after the big game was selling Jesus ...

The company has previously been accused of [homophobia](https://www.businessinsider.com/the-15-biggest-controversies-in-hobby-lobby-history-2020-9#july-2014-on-the-heels-of-the-hobby-lobby-ruling-faith-leaders-send-a-letter-to-the-white-house-urging-to-be-exempt-from-laws-prohibiting-lgbtq-discrimination-6). Many singled an advert which tells the story of Jesus's family while images of Latin American families fleeing towards the United States flash up on the screen. Meanwhile, Charlie Kirk, founder of the right-wing campus group Turning Point USA, said the adverts "pander to liberals". [won the right to refuse on religious grounds to cover contraception and the morning-after pill](https://www.bbc.com/news/28093756) as part of its employee health plan. He's previously called the campaign "one of the worst services to Christianity in the modern era" and the people behind it "woke tricksters". [noting that](https://hegetsus.com/en/who-is-paying-for-all-of-this): "Most of the people driving He Gets Us, including our donors, choose to remain anonymous because the story isn't about them, and they don't want the credit."