Sports

SportsPro's technology editor explains why EE's rebrand a decade ago provides plenty of lessons for TNT Sports' big reboot.

The packed agenda includes some of the biggest names in US sports broadcasting and beyond, who will be sharing their insights and experiences with all in attendance. [joint venture with Warner Bros Discovery](https://cKtFD04.na1.hubspotlinks.com/Ctc/OP+113/cKtFD04/VWKCYs65G7YPW3jX38L4zG8g2W1sXT7r4XG5M0N3Gk36_5nKv5V3Zsc37Cg_02W3tMxT77pYXrGN51n02GB1nV3W8zLbzD3x0c-ZM_FdpZQDt1rW1zrBRm1_qBnHW15Qjwj6N6kbTW8sRlcf7fqsTSW4Bj6t58_wyk_W9fMl6G23yR3JW3cXP3P3s04t-W5NPxrD60mXRWVNCMTp5Sz1T6W3Z9S3j6FZ6dnN6jB5nwCwsfSW4-dSTB3c09Z8VVwcvp4068d8W6Sc9Gk4SGMKnF3-93TYyC0kW5WGqL9537BvjW5nsVLP3_7tWBMvP0Y4JxbKgW53GQmX2t9pfLW3wd3gQ64jjkKW6ckND79b_1RnW7Xx6Rq4b0B2qW1SFkL-8gXFPfW8PG3yr4D3trTW3DHb5c99NCHTW6pLWKT9j3tTyV7tkCm4Q7ZxbVrQDgd2sJQ6ZW29Nrck5ylxYx3cWT1), a transaction that merges BT Sport and Eurosport into a single entity. Meanwhile, Eurosport has a three decade-long history across Europe and is much loved and [admired across the continent.](https://cKtFD04.na1.hubspotlinks.com/Ctc/OP+113/cKtFD04/VWKCYs65G7YPW3jX38L4zG8g2W1sXT7r4XG5M0N3Gk37B5nKvJV3Zsc37CgWDKW4MzM4w8KJLtwW38lpdk2V8cl7W1dKR148y0tyDN8_J7FF8gSrFVWBXcF6G_n9bW6kW1fB11pT31W4KCbby7FWBsJW8vCHxv4WnV-2W4Z0G467VyJ7HW92sDZ48PbjvNW7SSVlp66ktTCN5x37V4Trxw2W5HTrf15S-2B2W90dMtb27Pr5yW4hRpk85j8dv-W8kG-yW4Ky01dW4bkL4_5drv5vN7pS55hF_5rRW2SWPcl4sh_VxN3pJgdZQ_-wYN2r90HtqldQfW381Q1V8WPPwJVpSSRf5Dv3rMW98d2py5K8NY5VJcJyC3FG9XXW4pJB3M7NZ12TW6y-cmk5Fxx2fN7Zm1sDCnHFgW5bj9Ch5q8yLxW8NcktP1jZY4bW2wmmBn6LS_DXW4J6zG71myTK5W5C0QtF65f_6VN78pX8xQyH_SN7-jvxK17G7sW1dF6d46WNM6m3gdr1) Opting for one brand over the other would negate the other’s qualities, while a lazily constructed ‘BT Eurosport’ amalgamation would fail to signify the change that both Allera, and his counterpart at WBD, Andrew Georgiou, believe the merger delivers. The challenge will now be to drive that awareness – something Allera believes both he and BT are well suited for. A positive omen for TNT is ever there was one. There will be far worse examples to follow than EE. In the era of analogue satellite, TNT shared a channel with Cartoon Network – something I resented at 7pm each weekday when it took over. However, apart from a satellite television service in the 1990s, TNT isn’t well known in the UK. We did the same with EE.” It was a transitional brand given to the UK telecoms joint venture between Orange and T-Mobile back in the late 2010s. The ‘EE’ brand made its debut to great fanfare in 2012. Both brands were well established in the marketplace.

Even if gemstones and sports have nothing to do with each other at first: Inhorgenta, Europe's leading trade fair for jewelry, watches, and gemstones, ...

Sports, lifestyle and luxury have one thing in particular in common: they are all expressions of an identity. In this way, it refers to the brand's commitment to fairer timekeeping in elite sports and its use at the 1972 Olympic Games in Munich. So the lifestyle component has become more important, while sport and lifestyle are constantly interdependent for us," explains Sales Manager Rodja Schultz. Many luxury brands also have the female target group strongly in mind and now offer models with the same range of functions, but smaller. This April marks the 40th anniversary of the iconic 90ies Kids watch. It won the Inhorgenta Retailers Choice Award for best watch. Consumers are paying more and more attention to The topic of sustainability moves the luxury goods industry just as much as the sports world. Brands such as Garmin convince in the luxury segment, for example, with high-quality finishes, a huge range of functions and celebrity testimonials such as ex-footballer Bastian Schweinsteiger. And manufacturers must adapt to this in their experience design, according to Carmello Zappulla in his presentation. Other brands focus on design elements such as high-quality, interchangeable leather wristbands that look chic but also provide the necessary performance for sporting activities. Today, watches are much more about functionality and performance.

Welcome to the Sports and Compliance podcast. For the longest time, I have wanted to have a podcast on the intersection of Sports and the World of ...

Welcome to the Sports and Compliance podcast. Learn more about Sports and Compliance and keep up with current sports news with a dash of compliance. For the longest time, I have wanted to have a podcast on the intersection of Sports and the World of Compliance and Ethics, both for those stories as they play out on the Sports Page and for the lessons they provide to business executives and compliance professionals.

The Saluki women's athletic program has had its fair share of success in its history. From the softball team appearing in four Women's College World Series ...

“But I wanted to go somewhere where I could make an impact…and be in a good program with good people.” As she knew since elementary school, Stein made her transition to coaching, eventually working her way to head coaching at Emporia State and the University of Missouri. I see more reward on watching a kid trying to perfect a hook shot or an up and under move…when you see that light bulb come on,” Stein said. Tangible evidence of Stein building a community during her time at SIU was by giving back with her players. It showed in her numbers as Stein accumulated the sixth most assists with 323 and the highest career average for assists per game at 5.6 as a Fighting Illini. The business side of basketball, such as recruiting, assistant coaches and building a cohesive team, proved to be imperative when Stein coached at Mizzou. and have coffee or go with the kids and try to mentor them in any way possible,” Blaylock said. I always just want to be there, never to get in the way…but to just be a help in any way I can.” “It shows the longevity and loyalty I have to this school. “I had such great kids that came here that played for me that are now productive people in society.” Little did she know, that wouldn’t be the half of her imprint on softball and sports, eventually becoming the winningest Saluki coach ever. Blaylock posted an elite 1.54 ERA with a 77-48 pitching record and essentially holding all of the pitching records at her alma mater.

Emiliano Barbuto on the possibilities that corporate social responsibility initiatives, in partnerships between the private sector and sports federations, ...

In 2016 he joined the Buenos Aires 2018 Youth Olympic Games Organizing Committee as Sustainability Manager, where he understood the power of sports, not only as a tool to improve health, but also to improve peoples’ lives by getting social and human skills. Sport, physical activity, and active play have a unique inclusive role in transforming the lives of young people, empowering their communities, and contributing to several of the Sustainable Development Goals (SDGs). Finally, and more importantly, youth get new and more opportunities for development through sports. To reverse this situation of youth exclusion and deterioration of democratic values, we can rely on the benefits of sports. In partnership with the private sector, sports federations can cooperate by joining technical and pedagogical advice with financial support. [call for articles ](https://www.sportanddev.org/en/news-and-views/call-articles/sport-and-democracy)on sport and democracy.

1.Half of the clubs still in the FA Cup do not play in the Premier League. · 2.Just Fontaine, who died this week, is best known for scoring 13 goals for France a ...

Photograph: Adrian Dennis/AFP/Getty ImagesGrimsby fans celebrate during their win over Southampton in the FA Cup. Grimsby fans celebrate during their win over Southampton in the FA Cup. Photograph: Adrian Dennis/AFP/Getty ImagesSports quiz of the week: FA Cup shocks, Formula One and Just FontaineWho won a world title?

A GRIP ON SPORTS • Fridays are known for one thing around this location. Helping you plan your TV-watching weekend. We can't disappoint you, can we?

… The [penalty kill](https://www.seattletimes.com/sports/kraken/kraken-have-turned-penalty-kill-from-weakness-to-strength-during-season/) has improved during the season. [3A/4A boys](https://www.spokesman.com/stories/2023/mar/02/state-4a3a-boys-no-1-mt-spokane-blows-out-10th-see/) and [girls action](https://www.spokesman.com/stories/2023/mar/02/state-4a3a-girls-teryn-gardner-turns-it-all-the-wa/). … Wilner [predicts the men’s tournament](https://www.mercurynews.com/2023/03/02/best-of-the-west-our-predictions-for-the-wcc-tournament/) in the Mercury News. Crawford](https://www.seattletimes.com/sports/mariners/will-ms-decision-to-stick-with-j-p-crawford-at-shortstop-pay-off/) at shortstop. … We have another story about [Rui Hachimura](https://www.spokesman.com/stories/2023/mar/02/im-just-trying-to-find-a-spot-here-former-gonzaga-/) to pass along. … Shawn Vestal [delves into another part](https://www.spokesman.com/stories/2023/mar/03/shawn-vestal-burgess-gus-original-all-american-als/) of Frank Burgess’ life. … [Stanford](https://www.mercurynews.com/2023/03/02/brink-jump-lead-no-6-stanford-over-oregon-to-reach-pac-12-semis/) handled [Oregon](https://www.oregonlive.com/ducks/2023/03/stanford-cruises-past-oregon-76-65-in-pac-12-womens-basketball-tournament-quarterfinal.html) easily, 76-65. … Theo also [shares awards news](https://www.spokesman.com/stories/2023/mar/02/gonzagas-drew-timme-named-to-late-season-list-for-/) concerning Drew Timme. … Jim Allen uses the down time to [tell us Eliza Hollingsworth’s story](https://www.spokesman.com/stories/2023/mar/02/i-was-almost-ready-to-go-home-gonzagas-eliza-holli/). [had a chance to look back](https://www.spokesman.com/stories/2023/mar/02/gonzaga-rewind-bulldogs-continue-to-tighten-defens/) at Wednesday’s win. The [Ducks](https://www.oregonlive.com/ducks/2023/03/oregon-awaits-its-womens-basketball-postseason-fate-of-ncaas-or-wnit-after-falling-to-stanford-76-65.html) have to wait and see if [they make the NCAA tourney](https://www.registerguard.com/story/sports/college/basketball/2023/03/02/oregon-ducks-women-lose-to-stanford-pac-12-ncaa-tournament-fate/69964239007/). … [Colorado](https://www.buffzone.com/2023/03/03/colorado-buffs-womens-basketball-advances-to-pac-12-semifinals/) rallied past [up-and-down](https://www.oregonlive.com/beavers/2023/03/oregon-state-closes-book-on-a-13-18-womens-basketball-season-believing-something-very-special-is-ahead.html) [Oregon State](https://www.gazettetimes.com/corvallis/sports/beavers-sports/basketball/osu-womens-basketball-oregon-states-run-ends-with-62-54-loss-to-colorado/article_1e0d4c26-ddb0-52f8-b272-b71243f53d5e.html) 62-54 to set up [the semifinal with WSU](https://www.buffzone.com/2023/03/03/womens-basketball-notes-cu-buffs-to-face-washington-state-in-semifinals/).

The Panam Sports Women in Sport Commission is led by its President Alicia Morea (ARG) and members Patricia Lopez (CHI), Fenella Wenham (DMA), Elida Parraga (VEN) ...

I’d like to thank the Olympic Committee of Panama and all of the members of our Women in Sport Commission for their hard work to ensure this event is successful,” said Ivar Sisniega. Panam Sports Secretary General Ivar Sisniega and Panama Olympic Committee President Damaris Young will give the official in-person welcome to the forum. The daily program will begin at 9 a.m.

FanDuel CEO Amy Howe has the spotlight, and a megaphone, as the chief executive of the nation's market leader in sports betting. Renie Anderson is executive ...

The result, she said, is a more diverse audience and a better pipeline of talent. "We're really working to make sure we've got the best people in the best places — if it's on the field, in the locker room, in the boardroom — leading in those positions," Anderson told CNBC at the MIT Sloan conference. FanDuel announced this week that during the fourth quarter it increased its market share to 50% of legal sports betting in the U.S.

LANSING, Mich. (WILX) - Tim Staudt joins the Now Desk with his take on the day's hottest topics in sports including the NHL trade deadline, ...

[Wings trade Vrana to Blues for McLaughlin, 2025 pick](https://www.wilx.com/2023/03/03/wings-trade-vrana-blues-mclaughlin-2025-pick/) [Antoine Davis falls short in bid to break Maravich’s scoring mark](https://www.wilx.com/2023/03/02/antoine-davis-takes-aim-pistol-petes-ncaa-scoring-record/) [From WILX to the Breslin Center: Catching up with Jeremy Sampson](https://www.wilx.com/2023/03/02/wilx-breslin-center-catching-up-with-jeremy-sampson/) [Of Heumman Interest: Freshman gymnast leads Spartans](https://www.wilx.com/2023/03/01/heumman-interest-freshman-gymnast-leads-spartans/) [News 10 newsletter](https://www.wilx.com/newsletter) and receive the latest local news and weather straight to your email every morning. (WILX) - Tim Staudt joins the Now Desk with his take on the day’s hottest topics in sports including the NHL trade deadline, high school basketball games moved up or postponed, women’s basketball Big Ten Tournament so far, and more.

The Athletic's John Muller is attending the Sloan Sports Analytics Conference this weekend — here's why 'Dorkapalooza' matters.

[Leicester City](https://theathletic.com/football/team/leicester-city/)’s first head of analytics, and 21st Group’s Omar Chaudhuri. More than anything, though, the weekend is a chance for fans who watch sports on a spreadsheet to enjoy each other’s company. When he started one of the first football analytics blogs, And then, all of a sudden, that’s the standard way to kick off,” he said. For clubs, the most important use of data is in player recruitment. “Depending on what you factor in, you might have different analyses that lead to, ‘Oh, this is actually a good idea’, or ‘It’s a bad idea’,” said Bornn. “Whereas the three-point change in basketball, there’s no one with a functioning calculator who would tell you, ‘No, we should keep taking long twos’.” Still, he does see signs of football clubs adopting a sort of probabilistic thinking that can override a pretty passing game. “You occasionally see kick-offs where they kick it into the far corner, out of bounds. These days, a lot of people believe he helped set English football back decades. “You can make 10 great passes and still get a zero because the goalie makes a great save. “Sloan, probably more than any other conference out there, has been the No 1 career launching pad for people in the sports analytics industry,” said Luke Bornn.

Does the name Basil D'Oliveira ring a bell? He shone a spotlight on the then racist South African regime.

After quite a few weeks, we're back just in time for March Madness, which we all know is Izzo Month! Host Bella Johnson and women's basketball reporter Nick ...

Over the past few decades, women have put in countless hours of work in the field of sports to try and gain the approval and acceptance of not only their ...

“We ended up coming back and winning the BIG 10 championship that year and when I look back on that, it was because another woman came in and empowered all of us. Bond-White is making sure the team makes a good name for themselves, not only on the court but in the community as well. Bond said a key piece to the rebuild of their program at the time was head coach Theresa Grentz. She just felt as though she was labeled differently for her actions compared to how some of her male counterparts may have been labeled for the same actions. Also in ‘91, there were changes made to the Olympic sports that women were allowed to participate in, and all new sports that were added to the Olympics had to have women’s events. The team only lasted three seasons and was forced to fold due to financial reasons. The ABL and WNBA were began as the premiere women’s basketball leagues. Following the 1991 Olympic improvements, USA basketball created a yearlong training program for the women’s Olympic team to help them prepare for the 1995 Atlanta Games. In 1974, the Women’s Sports Foundation was established by Billie Jean King, a pioneer for women in sports, who won the “Battle of the Sexes” tennis match against Bobby Riggs. In 1991, the first women’s World Cup was arranged by FIFA and took place in China. In 1896, the first intercollegiate women’s basketball game was played between the University of California and Stanford. The 26.2 mile race was always considered “too much” for women by their male counterparts.

These are historic times in Major League Baseball. From the dugout, to the front office, to scouting talent on diamonds worldwide, women are making that ...

In 2020, Hammon broke another barrier as she became the first woman to act as a head coach in an NBA game in 2020 when head coach Gregg Popovich got ejected in a Spurs- [lakers](https://www.silverscreenandroll.com) game. She then served as an intern with Major League Baseball International in the Dominican Republic and then worked with the [Miami Marlins](https://www.fishstripes.com/) as education coordinator before joining the Rockies. Louis Cardinals](https://www.vivaelbirdos.com/), as [Helene Britton](https://mlb.nbcsports.com/2020/03/24/today-in-baseball-history-helene-britton-becomes-the-first-woman-to-own-a-team/) did in 1911. First up, AT&T SportsNet Rocky Mountain and Root Sports Northwest are teaming up to host their first-ever, all-woman broadcast when the Rockies take on the Mariners in a Spring Training showdown on March 11. [WNBA](https://www.swishappeal.com) All-Star became the first paid female basketball coach in the NBA in 2014, six years ahead of Nakken’s milestone in MLB. Hammon believes that gender doesn’t matter in her job duties and that the NBA players aren’t been the problem. [“on-field coaching roles”](https://www.mlb.com/news/ashley-stephenson-joins-blue-jays-high-a-affiliate-coaching-staff) in either the Major or Minor Leagues and the number is already growing in 2023. [on-field woman coach](https://www.mlb.com/news/alyssa-nakken-1st-on-field-woman-coach-in-mlb-history) in the league’s history when she took over as first base coach. [landmark 1972 legislation](https://www.purplerow.com/2022/6/24/23180905/title-ix-and-the-slow-integration-of-women-in-baseball-jenny-cavnar) that prohibited sex-based discrimination in education, therefore paving the way for an explosion of women’s college sports teams and scholarships, at History Colorado as part of its series [Bold Women. You have to handle it very gracefully because you’re the only one in the room. When each piece of history is made, it holds the door open for the next wave. [first woman GM](https://www.mlb.com/news/kim-ng-first-year-as-marlins-general-manager) of a major North American men’s professional team.

Sports betting draws a lot of parallels to the game of poker. Here are some general life lessons that be beneficial as a sports bettor.