Vern

2024 - 4 - 7

Local Shoe Brand Vern's Controversy: Was It a Heel or Arabic Text?

vern's Brand Integrity - Cultural Sensitivity - Logo Design - Vern's Shoe Company - vern's

Vern's issues apology for logo resembling Arabic text on shoe sole, promises refunds. Read on to find out the latest twist in this footwear fiasco!

Local shoe brand Vern's recently found itself in hot water after a graphic on the soles of some of their footwear was mistaken for Arabic text resembling the word 'Allah'. The company quickly apologized, acknowledging the design flaw and the potential to offend Muslims. Vern's clarified that the graphic in question was actually a stylized heel, seeking to clear up the misunderstanding and address the growing controversy. As a gesture of goodwill, Vern's has offered refunds to customers who may have been upset or affected by the unintended resemblance.

In light of the apology and clarification, Vern's hopes to repair its reputation and maintain its relationship with customers, emphasizing the importance of cultural sensitivity in design. The incident serves as a reminder for companies to be vigilant and thoughtful in their branding decisions to avoid unintentional offense or controversy. Despite the misstep, Vern's is determined to learn from this experience and improve their design processes to prevent similar incidents in the future.

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Image courtesy of "Free Malaysia Today"

Vern's apologises for shoe logo resembling Arabic text for 'Allah' (Free Malaysia Today)

The company acknowledges that there are shortcomings in the logo's design that could offend Muslims.

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Image courtesy of "Malaysiakini"

Vern's clarifies logo is a heel, apologises and offers refunds (Malaysiakini)

Local shoe company Vern's has clarified that a graphic on the soles of some of their footwear that has caused controversy, is a stylised heel.

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