Apple

New hardware signals iPhone maker's growing focus on running artificial intelligence features on mobile devices.

Apple has launched a new M4 chipset, new iPad Air and iPad Pro models, and even an Apple Pencil Pro.

Apple is hoping its latest iPad lineup will breathe new life into its sluggish tablet market.

Apple unveiled its latest iPad Pro on Tuesday with a new chip for artificial intelligence computing as it rushes to catch up with its Big Tech rivals in a ...

As Apple launched new iPads, the Cupertino, Calif., company has steadily ramped up comments on its AI work, with CEO Tim Cook saying AI will be ...

THE Philippines' largest telecommunications group PLDT is in talks to sell up to 49 per cent of its data centre business to Japan's Nippon Telegraph and ...

The iPad Pro is a more beautiful tablet than ever, but the proposition seems very much the same. The Pencil Pro, though, has welcome new features.

Here's everything you need to know about upgrading to the new Apple iPad Air, iPad Pro, Apple Pencil Pro and Magic Keyboard.

APPLE on Tuesday, at an online event, unveiled a series of new iPad Pro and iPad Air, equipped with advanced artificial intelligence (AI) chip, ...

The new 13" iPad Pro. The new 13” iPad Pro. I just came back to my hotel from the media event Apple held earlier today in London at their ...

Apple unveiled its latest iPad Pro on Tuesday (May 7) with a new chip for artificial intelligence computing as it rushes to catch up with its Big Tech ...

Apple's new line of iPad Pros will include a processor the company claims is an “outrageously powerful chip for AI,” as the tech giant laid the groundwork ...

The newly announced iPad Pro hides a sneaky upgrade option that Apple didn't mention during its event today. When you cough up the $600 it costs to jump from ...

Apple's latest stylus will only work with its newest iPads. The long-running second-gen Apple Pencil—which the company still sells—will not.

Apple announces an all-new stylus with advanced sensors that will enable unprecedented interactions. It works on the new, more powerful, and ultra-thin iPad ...

Apple Pencil Pro brings several new features to the family including squeeze and roll gestures. However, it can only work with the 2024 iPad Pro and iPad ...

With most Apple products you choose the one you like. Want a bigger iPhone with the best cameras? You need the iPhone 15 Pro Max. Fancy AirPods but you're ...

QCOM stock has witnessed gains of 20% from levels of $150 in early January 2021 to around $180 now, vs. an increase of about 40% for the S&P 500 over this ...

Apple no longer offers a lightweight keyboard folio for the OLED iPad Pro, leaving the bulkier Magic Keyboard as the only option — and a very expensive one.

Apple has introduced the M4 high-performance chip for its latest iPad lineup, touting that its new tablets can outpace any AI PC currently available.

Apple's event revealed new iPad Pros with OLED screens, bigger iPad Airs, and updated Apple Pencil and Magic Keyboard iPad accessories.

This can be seen in some iPad models, too. I reported last year that the Apple Pencil won't draw straight lines on a fifth and sixth-generation iPad Mini if the ...

Chinese iPhone shipments jumped about 12% in March after Apple Inc and its retailers slashed prices, official data showed, suggesting efforts to arrest an ...

Apple's iPhone shipments in China increased by 12% in March after the company and its retailers reduced prices, according to data from a research firm ...

Despite rising competition from rivals, China remains an important market for Apple.

This take is based on some of the reactions to Apple bringing its nano-texture matte display technology to the iPad Pro at last. For me, nano-texture coming to ...

(Bloomberg) -- The exodus is now nearly complete for the Apple Inc. design group that worked under Jony Ive, a legendary team that helped the company ...

Apple's commercial for the new iPad Pro prompted an angry backlash among Hugh Grant, Justine Bateman and others.

The launch of the new 13-inch iPad Pro is supported by a 'smashing' new 70-second ad spot, aptly called 'Crush,' that is The Drum's Ad of the Day.

This isn't the kind of creative destruction artists are looking for.

Learn more about our bundle deals, featuring the iPad Air and iPhone 15 or iPhone 15 Pro.

The dystopian spot, which depicts the relentless destruction of instruments and artworks, marks a dark turn for the company and begs the question: Will 2024 be ...

Apple's latest M4 chip is bringing more AI capabilities, providing a look into the company's upcoming WWDC conference.

With the powerful new devices, Apple hopes to boost falling iPad sales. Check out the latest from Apple's 2024 spring event as it prepares for WWDC 2024.

An ad for Apple's new iPad Pro shows a piano, turntables, cans of paint and other tools of creative expression crushed in a giant hydraulic press.

Apple just announced its updated iPad Pro tablet lineup for 2024. Here's everything you need to know about the latest models, including how much they cost, ...

The iPad Pro is sleeker and smarter, but it's still more of a tablet than a computer replacement. The Pencil Pro, though, has welcome new features.

By Therese Poletti. Apple was famous for some of its well-crafted ad campaigns under co-founder Steve Jobs. Apple Inc.'s new ad for the latest iPad is a ...

The company's advertisement, shown during a virtual launch of new iPads, faced widespread criticism on social media.