Fan Bingbing

Fan Bingbing's RM500K Melaka Ambassador Gig Sparks Controversy and Excitement

Fan Bingbing's three-day stint as Melaka's tourism ambassador causes a stir online! Was it worth the RM500K cost?

Chinese actress Fan Bingbing recently made headlines as she took on the role of Melaka's tourism ambassador for the 2024 Visit Melaka campaign. Her appointment stirred up controversy as it was revealed that the gig involved a sponsorship amounting to a whopping RM498,347. Despite the high cost, Fan Bingbing's presence in Melaka garnered immense attention, with her activities generating over 1.2 billion searches online. Locals flocked to catch a glimpse of the renowned actress, questioning the hefty expenditure but acknowledging the significant impact she made on the promotion of Melaka as a tourist destination.

Fan Bingbing's visit to Melaka for the TMM2024 event proved to be a huge success, with an impressive return on investment. The Melaka State Assembly confirmed that the actress's ambassador role resulted in excellent publicity and interest in the tourism campaign. The excitement surrounding Fan Bingbing's participation highlights the influence of celebrity endorsements in boosting tourism and attracting global attention to local initiatives. Despite the initial skepticism over the substantial fee paid to the actress, the positive outcome and widespread engagement validate the decision to bring Fan Bingbing on board as Melaka's ambassador for the 2024 campaign.