Bella Hadid

Adidas Drops Bella Hadid: Controversy Surrounds Campaign Removal

Adidas faces backlash after pulling Palestinian-American supermodel Bella Hadid from campaign linked to 1972 Munich Olympics. Read more!

Adidas faced criticism and controversy after removing supermodel Bella Hadid, of Palestinian descent, from an advertising campaign featuring retro shoes inspired by the 1972 Munich Olympics. The global sportswear brand issued an apology for their decision, which came amidst pressure and backlash. Bella Hadid, known for her vocal support of Palestine, was dropped due to her views that clashed with certain elements. The move stirred heated discussions on social media and raised questions about brand endorsements and political stances in the fashion industry.

Bella Hadid, who is half Palestinian, found herself at the center of attention as Adidas cited Israeli criticism for their decision to exclude her from the campaign. The German-based company faced scrutiny for including Hadid, known for her anti-Israel rhetoric, in the promotion of SL72 sneakers. The controversial move resonated with the public, drawing attention to the complexities of cultural and political sensitivity in advertising and brand representation. The incident sparked debates on how companies navigate such delicate issues in a globalized world.

In a surprising turn of events, TMZ reported that Bella Hadid has retained legal representation following her removal from the Adidas campaign. The mention of the 1972 Munich Games, where tragic events involving terrorists from the Palestinian Black September group took place, adds a somber historical context to the unfolding controversy. The decision by Adidas to drop Hadid from the campaign reflects the ongoing tension and scrutiny faced by brands when navigating political and cultural narratives in their marketing strategies.