MIHAS) 2024

MIHAS 2024: Where Halal Meets Haute Couture!

Get ready for MIHAS 2024 - the halal extravaganza that's breaking records and redefining the industry!

The Malaysia International Halal Showcase (MIHAS) 2024 is gearing up for a monumental year as it prepares to dazzle the world with its grand opening at the Malaysia International Trade & Exhibition Centre (MITEC) in Kuala Lumpur. With a flashy target of RM80 million in investments from the Entrepreneur and Cooperative Development Ministry (Kuskop) and expectations to welcome over 40,000 visitors, this year’s expo promises to be the largest yet! Featuring more than 2,000 exhibitors, MIHAS is not just a feast for the eyes; it’s a buffet of opportunities for businesses and entrepreneurs involved in the halal industry.

But that’s not all! MATRADE (Malaysian External Trade Development Corporation) is also aiming high by targeting a staggering RM4.5 billion in sales revenue during MIHAS 2024. It’s a golden moment for Malaysia to shine on the global stage, especially as plans are afoot for MIHAS to make its international debut in Dubai this coming November, with an ambitious sales target of RM1 billion. Talk about taking halal to the next level, literally!

Prime Minister Anwar Ibrahim has also chimed in, enlightening participants that halal is no longer just about what’s on your plate. He emphasizes how the halal movement has transformed into a comprehensive industry that highlights food safety, cleanliness, and advanced methodologies to guarantee product purity. It’s all about upping the game and ensuring customers receive not just halal-certified products, but high-quality lifestyle choices.

In the spirit of innovation and collaboration, MIHAS 2024 is set to showcase an evolved understanding of halal that reflects the needs and values of consumers today. From fashion to cosmetics, and wellness products to food services, halal extends way beyond the basic principles. It’s an exciting era for the halal industry, making it a crucial player in both local and global markets.

As a fun fact, did you know that MIHAS has grown exponentially since its inception in 2004, from just 47 exhibitors to thousands today? This not only reflects Malaysia's commitment to the halal industry but also reinforces its position as a leader in global halal trade. Another intriguing aspect is that this year marks the 20th edition of MIHAS, a milestone highlighting two decades of building networks, insights, and innovations in the halal sector! Get ready Malaysia, MIHAS 2024 is poised to be nothing short of spectacular!