MIHAS 2024

MIHAS 2024: Where Halal Meets Hype and Records Break!

Get ready for MIHAS 2024, the ultimate halal showcase breaking records and making waves globally! 🚀

The Malaysia International Halal Showcase (MIHAS) 2024 has officially kicked off with a bang and is poised to make history! This year, it’s expected to draw in over 40,000 visitors and feature more than 2,000 exhibitors, setting the stage for the largest MIHAS yet. From gourmet halal delicacies to innovative halal-certified products, this event promises to be a delight for everyone, whether you’re a business owner or just a curious foodie. With its vibrant atmosphere and plethora of booths showcasing the best and brightest in halal, it truly embodies Malaysia's positioning as a leader in the global halal industry.

Adding to the excitement, the Entrepreneur and Cooperative Development Ministry (Kuskop) has reported ambitions for an investment of RM80 million. This investment is expected to come from the participation of 26 strategic halal brands, each eager to put their best foot forward at MIHAS 2024. With such significant backing, it’s clear that the enthusiasm around halal products is more than just a passing trend – it’s a booming avenue for growth and innovation.

To top it all off, the Malaysia External Trade Development Corporation (MATRADE) is eyeing a whopping RM4.5 billion in sales revenue from this year’s showcase. As buyers and sellers converge at the Malaysia International Trade & Exhibition Centre (MITEC) in Kuala Lumpur, the opportunities for meaningful connections and exposure are limitless. Additionally, MIHAS will make waves beyond borders as it launches its debut at MIHAS@Dubai from November 18-20, targeting international export sales of RM1 billion – showcasing Malaysia’s halal products to the world!

Prime Minister Anwar Ibrahim also highlighted that halal standards are evolving. It’s no longer merely about avoiding pork and alcohol; it encompasses food safety, cleanliness, and innovative processes to prevent harmful contamination. Malaysians can definitely take pride in the halal sector’s transformation into a sophisticated industry driven by excellence and safety.

Fun Fact 1: Malaysia’s halal export target is ambitious but achievable, aiming for RM75 billion by 2030, which equates to roughly 11% of the GDP! Get ready for some serious halal power!

Fun Fact 2: The MIHAS event not only highlights food products but also showcases finance, tourism, and lifestyle sectors, affirming its status as a comprehensive halal showcase that appeals to every interest! Don't miss this hype train!