Yeezy

Kanye’s Swastika Shenanigans: From Super Bowl to Shopify Shutdown!

Kanye West's Super Bowl ad leads to swastika shirts and a swift Shopify shutdown! What a bizarre ride!

In a move that has left many scratching their heads, Ye, the artist formerly known as Kanye West, has taken his controversial antics to a new level. During the 2025 Super Bowl, he launched a peculiar advertisement for his Yeezy brand that didn’t just focus on fashionable shoes. Rather, the ad led viewers directly to his website where, astonishingly, he was selling T-shirts emblazoned with swastikas—a symbol that has sparked outrage across the globe. The commercial appeared in some local markets, right after a string of statements by Kanye where he proudly declared himself a Nazi on social media. Yes, you read that right!

The bizarre connection between the Super Bowl ad and his questionable merchandise had everyone talking, as it was unusual for a high-profile spot intended for a brand to pivot to such a controversial display. Most Super Bowl ads lean towards family-friendly or cleverly humorous, but Ye’s foray felt like a disturbing juxtaposition. Can you imagine folks settling down for a Sunday football game and then being nudged to purchase a politically charged t-shirt? Definitely a headline that demands attention!

But the madness didn’t stop there. After selling these provocative T-shirts for $20, the Yeezy website was pulled offline by Shopify, citing violations of their terms of service. The move came on the heels of a barrage of antisemitic and offensive posts by Ye on social media, pushing the limits of what is acceptable for online retail. The swift action by Shopify underscores a growing trend in e-commerce where platforms are taking a strong stance against hate speech and symbols.

In a world where the line between expression and provocation continues to blur, the rise and fall of Kanye’s swastika shirts serves as a cautionary tale. This isn’t the first time fashion and controversy have crossed paths; from Balenciaga’s problematic designs to fashion houses profiting off cultural appropriation, it’s a reminder that consumer culture still has a long way to go in recognizing the impact of its choices. For those curious, and perhaps a bit baffled, did you know that the swastika actually sparked from ancient Indian culture to symbolize good luck before it became associated with Nazi Germany? Seems like fashion is forever intertwined with historical baggage!